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101 Design Methods: A Structured Approach for Driving Innovation in Your Organization, by Vijay Kumar
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The first step-by-step guidebook for successful innovation planning
Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.
- Sales Rank: #35960 in Books
- Published on: 2012-10-09
- Original language: English
- Number of items: 1
- Dimensions: 9.10" h x .64" w x 7.50" l, 1.45 pounds
- Binding: Paperback
- 336 pages
Amazon.com Review
Amazon Exclusive: Author Vijay Kumar on The Five Basic Insights That Drive Innovation in Organizations
Today we are flooded with the term “innovation” everywhere -- in magazines, journals, conferences, books, blogs, boardrooms, and news. Yes, with this level of attention being paid to “innovation”, it feels like “innovation has arrived!” It has made a splash in the world, especially in the world of business! But, what does this really mean to an organization? How does this energy and enthusiasm impact a person’s daily activities at work?
Innovation wins customers, creates competitive advantage, and increases profit for organizations. But it’s also a notoriously risky venture to enter into, resulting in extremely low success rates and reluctance on the part of investors and decision-makers to support it. Does innovation have to be so risky and unpredictable?
I’m attacking these issues head on by articulating a vision of a reliable, repeatable, and structured approach for driving innovation in organizations.
This vision is shaped by five basic insights about innovation.
1. Innovation is a discipline, not a mystery.
Practicing innovation is not a mystery, contrary to what most people believe. Innovation is a discipline. It can be planned, practiced, improved, and excelled at. It can be formalized as a disciplined process. We can approach the practice of innovation (creating new products, services, and customer experiences) like a science, with a set of practical and rigorous methods, tools, and frameworks.
2. Innovation process needs clear modes, mindsets, and methods.
Modes provide innovators the focus necessary to deal with complex innovation challenges. Mindsets provide them with clear ways of thinking to fully understand challenges and appropriately conceive responses. Methods facilitate step-by-step actions to reach desired outcomes and end goals. This way of framing structured innovation is particularly valuable for innovators to effectively work together as teams.
3. Four primary forces shape innovations.
The primary forces that shape successful innovations are business, technology, design, and society. Business force relates to the question of what is viable in the market -- where are the market gaps and how to fill them. Technology force looks for what is possible with new emerging technologies and how to create new offerings. Design force asks the question of what is desirable for people and how to create humanized solutions. Society force is focused on what is sustainable for the community and the environment. Integrating these forces produce innovations that deliver higher user and economic value.
4. Innovations need collaboration and teamwork.
Innovations use structured and disciplined processes in which all stakeholders participate. For example, engineers, technologists, business analysts, strategists, researchers, designers, social scientists, community members, and even end-users participate in the process. Collaborative thinking at many levels of the organization is needed to conceive reliable solutions.
5. The same generic process benefits many diverse projects.
A generalized innovation process -- comprehensively conceived for observing, reframing, ideating, prototyping, and planning -- can be used to develop a wide variety of concepts like products, services, experiences, messages, channels, business models, or strategies. It can also support the needs of various types of organizations -- corporate businesses, social organizations, governments, entrepreneurs, or networked organizations.
Review
"Design thinking is a method that can be applied to nearly any endeavor, business scenario, or social reform. In his book, 101 Design Methods, author Vijay Kumar describes how design methods can be applied as a science, rather than through art, through practical steps of observation, reframing, ideation, prototyping, and planning." (Contract Magazine, May 2013)
From the Back Cover
A step-by-step guidebook on deploying design thinking for innovation
Design thinking is a mindset and method that can be applied to nearly any innovation challenge or endeavor. Using structured methods for observation, reframing, ideation, prototyping, and planning, design thinking can be used to develop innovative solutions in a wide range of business scenarios and social reform.
101 Design Methods is the first step-by-step guidebook for successful innovation through design thinking. Unlike other popular titles, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Exploring the "mindset" and "methods" for each, the modes of thinking covered include:
- SENSE INTENT
- KNOW CONTEXT
- KNOW PEOPLE
- FRAME INSIGHTS
- EXPLORE CONCEPTS
- FRAME SOLUTIONS
- REALIZE OFFERINGS
Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find 101 Design Methods an invaluable resource. Novices can learn from it; practitioners can structure their work; managers can plan with it; and executives can make decisions based on it.
Most helpful customer reviews
72 of 77 people found the following review helpful.
Mostly a pitch for consulting services, but some useful information
By Jackal
This is a book I wanted to like, but it is so superficially written that I can only give it two stars. On a generous day, I might have given it three stars, but not any more.
101 design methods turns out to be 101 tools for the innovation process (from initial stage all the way through to commercialization). The whole process is covered but it is fair to say that the focus in around the prototype stage. If you have read a book about design consultancy IDEO you know pretty much the type of work described in this book (anthropological methods, Post-it notes, etc.)
Each method gets two pages, which are identically structured:
* 10% description of method. Unfortunately this section is far too short. Sadly the author provides absolutely no references. Instead he takes credit as if these methods were novel. You might think that in a book for practitioners, references are not so important. Fair response, but at the very least there should have been some references for further readings.
* 35% picture. This is generally an illustrative picture. Good.
* 20% case study. It is nice with case studies even though they are written up in a too sanitized way. In fact, the section is often a repetition of the description of the method. The most typical case study is a not-for-profit service.
* 25% practical steps. The steps are always almost identical: identity, analyze, report. This section is extremely tedious and repetitive. Totally useless material.
* 10% filler material. Also not useful.
I seriously question the author's judgement when describing the methods in this manner. Personally, I don't like the very mechanical approach of presenting the tools. Still, there will definitely be some methods that you would like to look further into. For this reason the book could have been a three star book, if the author would have given the reader some advice for further readings. If the case studies would have been more illustrative the book would probably be worth four stars.
The book is printed in full color on pretty good paper. The layout of the book feels modern and professional.
4 of 4 people found the following review helpful.
innovation for wannabe innovators who have no clue or even any capability for innovation - much like trying to teach pigs how to
By Manuel S. Martinez
I am on my third try to read this book and once more i am giving up and this time completely. I find the ideas presented by the author so disagreeable and precisely counter to innovation. This is a book on innovation by committee, innovation for wannabe innovators who have no clue or even any capability for innovation - much like trying to teach pigs how to fly. You would have better luck trying to teach ostriches how to fly - at least they have some semblance of wings. Its a good thing this notion of innovation was not around when the rocket was invented, the air plane, lockheed skunk works, the steam engine, the computer, even the web, html, and arpanet/internet. All of them most likely would have died a quiet unknown death through suffocation by committee. You want to have innovation in your organization ? Then let lose the dreamers, leave them alone , and keep the fuddie-duddies away from them.
23 of 25 people found the following review helpful.
Innovation brought alive
By J. Aceti
As a consultant helping teams through innovation processes I found this book to be a wonderful compendium of frameworks and techniques to help focus ideas and processes. For a consultant or trainer in business or technology innovation this book provides a ready resource of methods that can be used to help uncover, unclutter or focus thinking. For teams on their own the book can be a ready resource to guide the innovation process; what to do next in innovating new products or services. The book proposes a seven step framework that helps you walk through the innovation modes: Sense intent, Know Context, Know People, Frame Insights, Explore concepts, Frame Solutions and Realize offerings. It goes into great depth for each mode providing method and technique that will help inspire new ways of thinking about how to approach an innovation challenge.
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